ATTENTION: ALCOHOL-FREE!
What might look like a wine shop in Prenzlauer Berg from the outside is actually the exact opposite: we offer everything except alcohol. Our focus is on alcohol-free alternatives for adults, distinguished by entirely new and complex flavor profiles.
Our portfolio features a carefully curated selection of different categories to suit every taste and occasion. At the heart of it are sparkling and still wine alternatives, known as proxies, proxy wines, or wine proxies, as well as alcohol-free aperitifs, distillates, and ready-to-drink cocktails. All our beverages are unique in their flavor profiles and share one common trait: they do not attempt to mimic the taste of alcoholic drinks like wine or spirits. We collaborate with small producers from across Europe, each with their own unique approach to creating exceptional alcohol-free beverages.
Since our opening in June 2021, our small Berlin storefront has grown into the first and most extensive specialty shop and distributor for new alcohol-free alternatives in Germany.
TOGETHER FOR AN INCLUSIVE DRINKING CULTURE
We believe that a good alcohol-free option is so much more than just a high-quality drink. It represents thoughtfulness, appreciation, respect, and inclusion.
Today, we are already working with a wide range of hospitality concepts, from small neighborhood cafés to emerging food studios, Michelin-starred restaurants, and innovative caterers. We are excited about every new venue that chooses to support a more inclusive drinking culture.